top of page

WORK EXPERIENCE

2021

EXECUTIVE ASSISTANT

Zubu Management Solutions, West Coast District Dental Association - Brandon, FL

SUMMARY OF RESPONSIBILITIES: Marketing & Communications Coordinator, Membership & Client Relations Manager, Event & Continuing Education Coordinator, Financial Administrator

  • Managed the administrative responsibilities of several dental associations throughout the nation by leading tasks related to marketing, communications, membership maintenance, and financial management​

  • Created several social media and email marketing/communications campaigns using systems like Canva, MailChimp, and Constant Contact to reach nearly 10,000 members with different backgrounds tied to dentistry​

  • Analyzed and surveyed the dental associations' members to ensure precise targeting to our intended audiences with programs like Jot Form, WebSurveyCreator, and Excel​

  • Launched campaigns to retain membership and recruit additional members based on analytics resulting in a 5% increase in membership compared to the rest of the calendar year​

  • Planned continuing education seminars and social events hosted by the dental associations for their members which entailed finding and booking venues, catering, speakers and events sponsors​

  • Recorded incoming and outgoing transactions to Quick Books, e.g. membership dues payments, sponsor payments and office expenses

2019 - 2021

CUSTOMER EXPERIENCE SPECIALIST

DELTA AIR LINES 

2016 - 2019

HUMAN RESOURCES ASSISTANT

NEW YORK UNIVERSITY - NEW YORK, NY

2022 - PRESENT

SENIOR MANAGER, MARKETING & COMMUNICATIONS 

Junior Achievement of Tampa Bay - Tampa, FL

SUMMARY OF RESPONSIBILITIES: Marketing & Communications, Social Media Manager, Public Relations & Media Manager, Graphic Designer, Content Producer & Copywriter, Website Manager & SEO Specialist, Event Marketing & Fundraising Campaign Manager, Internal Communications Specialist, Project Management

  • Spearheaded growth on social media platforms, achieving a 38.5% increase in Instagram followers, 31.6% on LinkedIn, and a 4,000% increase in Facebook reach.

  • Crafted and implemented data-driven social media strategies, utilizing analytics to track performance and create engaging content including posts, videos, graphics, and photography.

  • Established strong media relationships with Tampa Bay Times, Fox 13, and iHeartMedia, developing press releases and media kits to enhance organizational visibility.

  • Designed and produced marketing materials for social media, events, and sponsorships using Adobe Suite and Canva, ensuring cohesive branding and messaging.

  • Planned and executed high-impact fundraising campaigns, including galas and auctions, achieving multimillion-dollar fundraising goals through targeted advertisements and media campaigns.

  • Managed advertising budgets of $15,000 to $125,000, optimizing reach and impact while adhering to budget constraints.

  • Maintained and updated the JA Tampa Bay website via WordPress, including frontend and backend development, content creation, SEO optimization, and performance monitoring.

  • Provided comprehensive marketing and communications support to internal teams, including staff, board members, and volunteers

2022

BRAND MANAGER

Evolve & Co. - St. Petersburg, FL 

SUMMARY OF RESPONSIBILITIES: Brand Manager, Content Producer & Social Media Manager, Public Relations Coordinator, Event Coordinator

  • Directed content creation shoots, staged products and people for photography and videography

  • Created 15-20 social media post per client for their monthly social media campaigns on Facebook and Instagram

  • Authored press releases for client press campaigns and distributed press releases to local news outlets for coverage

  • Managed a team of brand management and design interns, briefing individuals on tasks pertaining to social media, press, design, etc.
    Contributed to client meetings with creative advertising ideas to market products and services

  • Maintained relationships with local news sources, social media influencers, and internet bloggers for client coverage

  • Organized events for clients including menu tasting events, influencer exposure events, and monthly venue events for breweries, hotels, and restaurants

  • Entertainment & Media Industries 

  • History of Media & Communications 

  • Intro to Digital Media

  • Media & Identity 

  • Television Management: Network, Cable/Satellite 

  • Quantitative Reasoning: Elementary Statistics 

  • Global Cultures & Identities 

  • Public Relations: Theory & Processes 

2016 - 2019

MEDIA, CULTURE, AND COMMUNICATIONS 

BACHELOR OF SCIENCE

NEW YORK UNIVERSITY

Relevant Coursework: 

  • Cultural Foundations I, II, III

  • Social Foundations I, II, III

  • Writing I, II 

  • Introduction to Media Studies

  • Media & Cultural Analysis 

  • Public Relations: Principals & Practices

  • Social Media Networking 

  • Rise of Internet Media 

  • Privacy & Media  

EDUCATION

  • Adobe suite 

  • Microsoft 365

  • Google Workspace

  • Canva

  • Constant Contact

  • JotForm

  • MailChimp

  • WebSurveyCreator

  • Wordpress

  • Wix

  • Qgiv 

  • Meta Business Suite

  • Asana

  • Monday.com

  • Buffer 

  • Trello

  • Sprout Social

SKILLS

bottom of page